The Advertising Standards Authority has cleared Italian fashion label Miu Miu of breaching social responsibility guidelines after receiving complaints about their latest advertising campaign.
The image in question, from Miu Miu’s spring/summer 2011 campaign, features 23-year-old Polish model Kasia Struss sitting on a chair in front of a mirror and clutching a handbag on her lap.
Two people complained to the ASA that the model – who is wearing a ‘low-cut, sleeveless dress, which exposed her arms, shoulders and décolletage’ – was ‘significantly underweight’ and that the ad was irresponsible.
However the ruling states: ‘The ASA noted that the model in the ad was slim, and that the lighting effects, make-up and low-cut dress emphasised her body shape. However, we considered that the ad was typical of those used for fashion products and that the model did not look significantly underweight. We therefore concluded that the ad was not irresponsible.’
A spokesperson for Prada, the Italian fashion house that owns Miu Miu, said that they were “always concerned for the welfare and health of their models and always endeavoured to employ healthy models.”