I adore Gilly Hicks Lingerie. Started by Abercrombie & Fitch, the brand has expanded and surpassed all our expectations. The concept of adding Sydney to the brand name is a question on everybody’s minds.
The first store opened in America and the thinking is that Abercrombie & Fitch tried to combine the beautiful, girlish, sweet lingerie with hot sun, blond-haired beach girls, and the most beautiful boyfriends from the Australian coastline!
It worked! And I think every girl in the world would like a piece of the collection – that is what it is, a collection of lingerie. I have collected a few pieces on my travels and really feel exactly like the girls who the advertising campaigns are trying to portray – girly, innocent and slightly mischievous!
We all know that we cannot spend every night in our old P.T. school clothes and our ex boyfriends rugby socks – can we??
